Patagonia has consistently shown up to support our planet. They initially donated 10% of their profits to grassroots environmental nonprofits and later evolved this goal to 1% of sales.
The certified B-Corp continues to lead in the fight against climate change.
The company’s founder, Yvon Chouinard, recently announced that the earth is its sole shareholder. “Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We’re making Earth our only shareholder. I am dead serious about saving this planet.”
The Patagonia Purpose Trust and the non-profit Holdfast Collective are the benefactors of the approximately $100M of annual profits. The funding will be used to support efforts to solve the climate crisis.
What other companies will take inspiration from this bold move and make their own commitment to protecting Earth? Let’s support the ones that do.
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