Thirty years ago, Ray Anderson was considered a titan of industry. But when he was forced by a potential client to examine the environmental impact of his carpet tile company, Interface, on the environment, he saw himself as a “plunderer of the earth.”
In 1994, he challenged his executive leadership to change their business practices. He was ahead of his time and outside his comfort zone, but he shared his vision to reduce the carbon footprint across all areas of his business and his staff made the vision a reality.
Examining supply chain, manufacturing processes, and the office and factory buildings, his “Eco Dream Team” went to work. They even walked through forests to learn how nature builds carpets.
Decades later, they created the first carbon negative carpet tiles, available for commercial and residential use. The carpet tiles actually store carbon.
You can read more about their journey to carbon neutral on their website.
We want to collectively celebrate Interface’s long-term vision and dedication to sustainability. Let’s tell them we appreciate their efforts by thanking them.
You could say something like this:
@Interface, Thank you for your leadership in reducing carbon emissions and modeling a circular economy. Thank you for showing other corporations that it is possible to care for people and the planet, while remaining highly profitable.
Feel free to use this one, or write one of your own. Then share this email with a friend and keep the conversation going. Please remember to tag Interface in your post.