Blue jeans. Stylish, versatile and comfortable but unfortunately producing jeans has impacts on the environment.
The production process takes very large amounts of water and the Indigo blue dye is often created using harmful components.
Then when it is time to say goodbye to our blue jeans, traditional denim can take hundreds of years to degrade in a landfill.
But there is good news thanks to a new approach from Alberto Candiani. The fourth-generation owner of his family business has developed the first fully biodegradable denim.
“Our stretch denim takes six months (to degrade). We’ve created a truly circular model where materials can return to the earth naturally at the end of their life.”
The company's commitment to sustainable fashion began in the 1970s and it remains strong today. You may not recognize the company's name but you will recognize their list of customers: Levi Strauss & Co, Hugo Boss, Stella McCartney, Diesel, Lucky Brand, and more.
Get the full story so you can make an informed choice on your next pair of blue jeans.