Influencing individuals to save water can be tricky, so go bigger – why not inspire your community or local government?
Donn and Lynn Ireland organized their 250 townhome community to reduce its water consumption by 40% in five years. Here’s how they did it.
In Denver, Colorado the water company partnered with a creative agency to run an ad campaign that helped reduce consumption by 20 percent.
In Belén, Costa Rica, this study shows how they reduced consumption between 3.4% and 5.7% by
1) communicating average water consumption,
2) comparing water consumption practices of one neighboring area to another and
3) providing a sample water conservation plan via messages in consumer water bills.
Conserving water is important because it prevents greenhouse gas emissions associated with treating and distributing water.
All it takes is the action of one person to start a movement. Connect with your local water company or neighborhood representative and start the conversation today.