Often, our default when we are out shopping is to sort for what we need at the lowest price.
What if, instead, our default was to consider “cost” broadly understood?
An example. Yes, that beef in the grocery story may have a low price, but what is the true cost to the planet?
Or another. The price of banking at Chase or Bank of America may seem right, but what about the cost when considering the financing of fossil fuels?
And the price air travel may seem inexpensive, but what is the cost to people and planet?
One bit of good news… The price of political engagement, of cultivating a relationship with the office’s of our elected officials to urge them toward the change we need, is zero. Exercising (perhaps) our most important power is free.
(And the cost of not engaging, not changing our behavior, is certainly too high.)