France has taken another step forward in the circular economy by introducing the ‘Repair Fund’, aimed at encouraging French consumers to mend their clothes and shoes rather than discarding them when they show signs of wear and tear.
The primary objective of this initiative is to inspire French consumers to embrace the concept of repairing their garments and footwear. By doing so, a significant amount of fashion waste can be reduced.
Another key aspect is to promote the work of repair professionals and their expertise. This recognition not only preserves local jobs and traditional craftsmanship but also encourages a renewed appreciation for the art of repair.
This policy also seeks to inspire brands and retailers to play an active role in the repair movement. Encouraging them to provide repair services or options to their customers will not only extend the lifespan of garments and footwear but also help foster a stronger bond between brands and consumers.
This marks a noteworthy advancement towards building a more circular fashion industry. It aligns with a shared vision of reducing fashion waste and creating a more sustainable future.
Let’s embrace the repair culture, one stitch at a time.
For more information is available here.